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WHAT'S MY SECRET?--------------------I've been asked this ... My ... be ... just a sales pitch for fans of a nobody named Michael ... I sit, not yet ... with 421 ... That's oneheck of a I've been asked this question. My newsletter--let's be honest--is just a sales pitch for fans of a nobody named Michael LaRocca.Here I sit, not yet published, with 421 subscribers. That's oneheck of a fan base.Okay, I've been published since making that statement, but thequestion remains. 421 subscribers in four months with no productto sell. What is my secret?Let's look at what I just said. "No product to sell." I've beensending out newsletters for four months, and I've written about20 of them. One issue had a product to sell. What could Ipossibly have written about in the other 19?It doesn't matter. The point is, I wasn't "selling" anything.People do not want to check the email box and find somebodytrying to sell him something every damn time he writes. Theywant something that will help them, or something that'sinteresting, or something that's just plain funny. If you getsomeone to subscribe to your newsletter, and the newsletter giveshim/her nothing but a sales pitch, he leaves.Every time I send out a newsletter, I lose about two subscribers.But the rest just keep reading. That's the first point. Make ita good newsletter. Otherwise, all those people who joined thelist "just to see what it's about" won't stick around. If that'sthe case, all the promotion in the world won't help you.Okay, with that out of the way, let's assume your newslettertotally rocks. Let's assume it's so well written that everyperson on the planet who sees it wants to bear your children. Itwon't do you a bit of good if people don't know your newsletterexists. And that's Louis Vuitton Tote Bag really what this article is about. How totell them.E-GROUPS AND NEWSLETTER ANNOUNCEMENTSSince you have a newsletter, you should start by listing it inall the newsletters that do nothing except announce newnewsletters. Who would subscribe to such a newsletter? Not me.I presume that the subscribers are folks with waaaay too muchfree time on their hands. Just the sort of people I'm after.What I did was visit each of the announcement lists, read theirrules, and put together a single ad that is acceptable to themall. I saved the ad in a file along with their email addresses.As often as I'm allowed, I send the ad to the appropriate placesand record the date that I did it. Some are weekly and some aremonthly. Here's my list:ListBot has no searchable database, but they tell me it's comingsoon. I will look for "announce" and "promote" and add somelists to my list.SmartGroups - AAnnounce@smartgroups.com,AAnounce@smartgroups.com, misterlister@smartgroups.comTopica - AAnnounce@topica.com, announce_lists@topica.com,FindLists@topica.com, List_Announcements@topica.com,List-Your-Lists@topica.com, List_Builder@topica.com,List_Of_Lists@topica.com, list-announce@topica.com,PromoteList@topica.comYahoogroups - 00-list-announce@yahoogroups.com,AAnnounce@yahoogroups.com, announce@yahoogroups.com,announce-lists@yahoogroups.com, ezine_announce@yahoogroups.com,getmoresubs@yahoogroups.com, List_Announcements@yahoogroups.com,List_of_Lists@yahoogroups.com, List-Your-List@yahoogroups.com,ListAdvertise@yahoogroups.com, listpromote@yahoogroups.com,Newlists@yahoogroups.com, promoteyourlist@yahoogroups.com,webbyweb@yahoogroups.comAs long as you're visiting the egroups, consider this. E-groupsallow you to send a single email to everyone on the subscriberlist. If you dive into every group you find and say, "Here's mysite and here's what I'm selling," you're immediately identifiedas a spammer. People get pissed at you, and that's NOT the wayto sell a book or a newsletter or anything else.But here's what you do. As an example, let's say you wrote abook that's loaded with horse stuff. Find the groups wherehorsey people hang out. Join the conversations. Don't spam!Just have some fun talking about something you love, horses. Beas helpful as you can. At the end of each message, slip in yourSIG. Your SIG will contain your website or newsletter address.You'll be surprised how many people "follow you home" and joinyour group.Ask yourself why speedy Louis Vuitton you're visiting my website or subscribing to mynewsletter. (You are subscribing, aren't you?http://groups.yahoo.com/group/michaellarocca) It's because I'mproviding content Louis Vuitton Sale you want and need, and am genuinely nice andhelpful. That's just how I am, but it also happens to be a greatsales gimmick. Remember that. Provide something USEFUL in thoseconversations, and casually slip in your URL. Don't just goplastering everyone with the same spam or they'll never forgiveyou.WEB SITE PROMOTIONIf you have a newsletter, and you have a website, each canpromote the other. Both are free, so if you don't have both, fixthat right away.Now if you have a newsletter but no website, you may be saying "Ican't set up a website." Wrong! I'm not going to go into allthe details because (1) There are too many and (2) There are fartoo many people Louis Vuitton france more qualified than I am. But if you want somehelp getting started, visithttp://readers.freeservers.com/bookpromo.htmlThe site mentioned above is my own. It's where I put info andlinks about the places that Louis Vuitton Handbags Outlet I've learned from. It'll get youstarted. What you want to remember is this. Don't go afterwriters. Yes, I did that, but don't follow my example. Go afterreaders. Always remember that when you market. Readers.Another example. If you wrote a book which is replica Louis Vuitton wallet full of actionscenes on snowmobiles, put up a snowmobiling website. Don't putup a site that says "I'm Michael LaRocca. Buy my snowmobilenovel." Who logs onto a search engine and Louis Vuitton shoes for sale specifically looks forMichael LaRocca? Nobody. If they knew who I was, I wouldn'thave this marketing problem. No, bring in the snowmobilers. Create the ultimate source of snowmobile info, the kind of placethat everyone who owns a snowmobile or is thinking of getting onewill want to visit. Then slip in the mention of your book. Easyto see, but not overpowering. Do it right, and sales will takecare of themselves.What you'll have, if you can pull this off, is a website that'shighly placed in the search engines every time someone logs intoone and looks for snowmobile stuff. If all THOSE people visityour site, that's the kind of exposure you want.COMMUNITIESThis is my new pet theory. The Internet is overwhelmingly large.Nobody can take it all in. Nobody has the time or the desire.So what they do is form little "communities." Authors hang outover here, dog lovers over there, etc. We have our littleaddress books, and we spam everyone on our list with tired jokesor "Hey guess what I did today" or whatever. We use littlepieces of the Internet. If you've been to my site, odds areyou're a writer. We have our community as well.All writers visit Inscriptions, all writers visit theirpublishers' egroups, etc. But let's pretend you sell your bookto everyone in your community, which you won't. What next?There aren't enough people in your community to make itworthwhile. I'm always looking for ways to Louis Vuitton speedy get the word out tonew communities.As in, fire up a search engine and look for snowmobile sites. Gosign their guestbooks. Again, not with "visit my site!" Signthem with real comments and real content, and slip in that URL.Heck, sign guestbooks that have absolutely nothing to do withanything connected with your writing.Ideally, you'll make it into word-of-mouth advertising. That'swhere some total stranger likes what you're doing so much that hetells his buddies, who tell their buddies, and so on. Shall wemention Mahir? That's the Turkish fellow who you may have seenplaying ping-pong on David Letterman in red Speedos. Word-ofmouth advertising made his site the success that Louis Vuitton delightful it is today, andif we can be honest his site stinks.WRITING GROUPSHaving said all that, there are some writer groups you mustvisit. http://www.inscriptionsmagazine.com is the first.Subscribe to it for the Louis Vuitton pattern advice you'll receive. When you'republished, mention that to them. It's free, and over 5000subscribers will read your little blurb.If you're an epublished author, EPIC and EPPRO come to mind next.Writer communities, but extremely helpful ones. You'll sell somebooks there, perhaps, but mainly you're in it for the advice.EPPRO is free. EPIC is $30/year. (Yes, I know I said "free"before, but I made an exception for EPIC.) The addresses arehttp://eppro.homestead.com/ and http://www.eclectics.com/epic/AD SWAPSYou've got a newsletter, and I've got a newsletter. If I post a brief ad for your newsletter in mine, you post a brief ad for my newsletter in yours. That's an ad swap. Quick, painless, free. My readers can visit you or blow you off. They can join or not.When I had 80 subscribers, the guys with 250 refused to swap ads because I was too Louis Vuitton sneakers small. I call them geeberheads. I've got 421 and I just swapped ads with a guy who has eight.Anyway, look for ad swaps. Try not to put more than two per issue--nobody wants to read dozens of ads. If you want to swap ads with me, I'm at laroccamichael@hotmail.comFREE CLASSIFIED ADSLog onto Louis Vuitton website any search engine and look for this phrase, and you'll be amazed. I used a lot. Some are legit and others are FFA (Free-For-All) places where everybody on the site will spam you with their own classified. The biggest fish in the pond is http://classified.yahoo.com and it's certainly worth a visit. Advertise both your site and your newsletter. Renew your ads whenever Yahoo automatically tells you that you should do it.AWARDSBack to my "community" theory. If you have a website, and it wins an award, the {Cheap Louis Vuitton Shoes|Louis Vuitton Delightful|Christian Louis Vuitton|Louis Vuitton Jeans|Louis Vuitton Baby Bag|Louis Vuitton Shoes For Women|ouis Vuitton Ipad 2 Case|Authentic Louis Vuitton Outlet|Louis Vuitton Wallets For Women|Louis Vuitton Shirts|Buy Louis Vuitton|Louis Vuitton Outlet Stores|Louis Vuitton Wristlet site that gave you that award will put you in its winner list. Now that's Louis Vuitton Jaspers outside your community. Odds are it's full of award-seekers who will never visit your site, but I figure it can't hurt.Banner Louis Vuitton for sale ads stink. How many banners have you paid attention to lately? But awards may be different. When a search engine evaluates your site, it looks at how many other sites link to you, and how many other sites you link to. So I figure, why not award sites?Award graphics take forever to load. So on my website is a link to my "Awards Page." I don't care if no one ever sees that page. It's just my way to display those awards. It also contains a list of over 800 awards. If you want to apply for some, the address is http://readers.freeservers.com/awards.htmlMICHAELThere is a form on http://readers.freeservers.com/authors.html that allows authors to list their websites. There is a form on http://readers.freeservers.com/writingnewsletters.html that allows people to list their newsletters. I don't know if it'll help your traffic, but it can't hurt.
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