Long Video Rights Protection May Affect the Short Video | WeTV
There is no doubt about the protection of originality, but there are also common interests between long and short videos.
In 2019, China's short video users used longer than long videos for the first time. According to the "2020 China Internet Audiovisual Development Research Report", as of June 2020, the number of short video users has reached 818 million, accounting for 88.3% of the total netizens, and the average daily usage time per capita has reached 110 minutes. Long and short videos are divided into courts. The situation has gradually emerged.
At the same time, domestic head video platforms such as You Aiteng are still in the quagmire of losses. Although the "membership fee increase" measures have been proposed one after another, it is still difficult to reverse the losses. If content copyright is eroded by short video platforms, more users may be lost in the future.
A practitioner in the film and television industry revealed to us that the second creation editing is beneficial to the series producers and can increase the popularity of the series. When the producer sold the episode, he had already received the copyright fee paid by the long video platform. Under this transaction mode, the long video platform suffers. They cannot accept the copyright of the drama they bought heavily, and are directly transferred to the short video platform to watch for free, so they propose to oppose short video infringement.
But why did the long video platform choose to collectively speak in April? We guess that on the one hand, April 26 is World Intellectual Property Day;
According to public information, Tencent's copyright covers more than 50% of the Internet copyrights of drama series; among the Internet copyrights of domestic films with a box office of more than 100 million yuan, Tencent's copyright covers 82%, the highest in the industry. There are many copyright resources and many disputes involved. This may be the reason for Tencent's high-profile statement.
According to a report from the Southern Metropolis Daily, on April 24, the day after the "Proposal" was released, Tencent's open content platform added an online editing function to the web version of the video release page. Users can use genuine videos provided by Tencent for film and television. Clip.
At the same time, Tencent issued the "Announcement on Adjusting Tencent's Microvision Creator Share Revenue", "The platform will comprehensively evaluate content originality, content quality and content production costs, and strictly crack down on porters."
Some media reported that Tencent’s attack will enable a large number of creators and users to transfer to Weishi and Video accounts, and form an advantage in the competition with Douyin Kuaishou.
What impact this will ultimately have on the short video wars, the results still need to be watched.
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