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These ads automatically insert search keywords into a paid ad. PRO: Customized Ads Sometimes, DKI can greatly increase your traffic. However, Collection Tory Burch|tory burch sac prix many of the listings that pull up are relevant, so I dont redo the search with the correct spelling. All in all, pay-per-click ads using DKI appear desperate and can even resemble spam." I immediately realize my mistake as I see the popular question, "Did you mean iPod Touch?", encouraging me to search for the correct terms. However, the use of DKI in PPC ads can result in apathy (as in my situation), [url=http://toryburchballerines.blogspot.com/]http://toryburchballerines.blogspot.com/[/url] mistrust of the ads authenticity, or even generic and weak ad content. Ill outline some of the pros and cons of using dynamic keyword insertion in your paid search ads, and you can see for yourself if this method is right for you. PPC ads like I just described implement whats called a DKI or Dynamic Keyword Insertion technique. The result? An amusing but unprofessional ad. It seemed like this page would be exactly what someone would be looking for with their search, and was made available thanks to DKI. CON: Generic and Misspelled Ads When you create a PPC ad using DKI, your wording will need to be deliberately vague, so that multiple terms can be inserted without changing the meaning of the ad.Unfamiliar with the behind-the-scenes aspect of PPC ads? Well lets say Im typing in a search for "iPod Touch," but accidentally spell out "iPod Tuch. This form is popular because, if used correctly, it can produce very specific results that will generate quality traffic. If you choose to use this technique in your paid ad, do so carefully and choose only key words that both fit your ad and are relevant to the service or product you are advertising. What happens next? I see a paid search ad on the side with the incorrect search query inserted in. Even if the ad does include the specific word that was searched for, there is little likelihood that it will be drawing the quality click you desire. Weve all experienced this before. The listing for a quality, top-of-the-line "iPod Tuch" is amusing but doesnt entice me to click on link. CON: Incoherence However, with the same site, I found I could type in anything for the name of a city in Utah where I would like to find foreclosures. For example, when Reduction Tory Burch|tory burch ballerines prix searching for "Foreclosed homes in Provo, UT," I came across a PPC ad with just the landing page I was looking for. The problem with this is that the ad will be weak. Obviously, there is no place called Nowheresville, UT.. [url=http://reductiontoryburch.blogspot.com/]http://reductiontoryburch.blogspot.com/[/url] With DKI, by allowing any search Tory Burch Ballerines|tory burch sac term at all to be included in your ad or landing page, you run the risk of becoming incoherent and purposefully spam-like to the public eye. related articles:
